Learning Objectives

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Learning Objectives

Identify a subject for an art awareness campaign.
Collaborate in small groups to discuss and choose a campaign topic.
Collect relevant information about the chosen artist or art practice.
Organize collected information under appropriate headings.
Create engaging visuals for the campaign, such as posters or brochures.
Plan and execute a class exhibition showcasing selected artworks.
Apply design principles in the display of artworks.

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Revision Notes & Summary

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Campaign for Art Awareness

Overview

An awareness campaign helps communicate a particular message and brings focus to important issues. This message could be about a new service, a public announcement, or a message about voter registration. The arts are often used in awareness campaigns related to health, hygiene, environment, justice, and so on.

Steps to Create a Campaign

Choose a Subject
- Work with an artist (painter, sculptor, designer, photographer) or a community preserving art traditions.
- Form small groups (4-5 students) to brainstorm subjects.
- Consider local artists, festivals, art schools, and galleries.
Collect Information
- Talk to teachers, friends, and family.
- Visit libraries, galleries, and museums.
- Use the internet under supervision.
- Maintain notes and collect visual/text pieces.
- Focus on the artist's contribution to society, the story behind the artwork, and any challenges faced.
Organise the Information
- Determine the main message of your campaign.
- Create a catchy title (5-7 words) that reflects your message.
- Organise information under headings like:
  - Introduction
  - Process of Making
  - Background Information
  - Visual Gallery
Create Visuals
- Design a poster, brochure, or flyer to communicate your message.
- Include sections for:
  - Cover Page
  - Introduction
  - Process
  - Visual Gallery
  - Sources of Information

Assessment Criteria

Elements and principles of visual art.
Composition or visual arrangement.
Appropriate theme and title for the exhibition.
Selection of artwork.
Application of design principles in displaying artwork.

Example Campaign Title

A Stitch in Time: Reflects the careful process of embroidery or patchwork.

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Practice Test – MCQs, True/False

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Campaign for Art Awareness